As a digital marketer, we have to keep up with what’s new on social media today, strategies that will keep your business on top of the matrix – and on the first page of Google™. Unlike SEO, social media optimization seems to be tricky or trivial. For instance, you would often hear people ask about the formula of an irresistible Facebook™ post or perhaps nagging questions like “how often should you post?”. Be on the look out on what is the latest on social media news today.

Many questions remain about social media optimization and strategies like “what platforms are effective to use?” or “what types of content would arouse more interest or create engagement?”. There’s a lot to learn about social media marketing which makes  this an interesting arena to explore.

Social media news today and Google™ require constant and consistent feeding. These platforms are hungry for content.

Here’s a quick and easy-to-follow guide on social media optimization for your business

Social media today requires you to be active. Yes, less is more when it comes to dominating the social media scene. You don’t have to be on EVERYTHING, but it’s important to be on the ones your customers are. So have a look at what your ideal customer is using and then pick the top 2 or 3 strong social media sites. Having your brand on 2 or 3 social media networks will allow you to build compelling brand visibility and awareness. This also depends on whether you are a B2B or B2C company. According to research, people or customers need to hear or see your company or message at least 3 to 5 times in order to establish awareness and trust. With that in mind, participation in multiple social media networks (but not overdoing it) would greatly increase your social media following and build your reputation in a short period of time.

  •         Post regularly.  A dead looking page is worse than not having one at all.  So establish some boundaries and keep it regular and consistent.  If that is once a week, 3 times a week, then stick to it. Don’t post 5 times one week and then nothing for a month.  While posting at least once a week won’t bring you much results, this is a good start. As your followers grow you may need to post more often.  Don’t feel like you have to reinvent the wheel, use a mix of fresh and unique content about also reshare and repurpose blogs posts, customer reviews and ongoing offers.  You can post the same content on Facebook™, Instagram™ and LinkedIn™ but just make sure it’s not all on the same day. Spread it out and mix it up. If you can, schedule your posts for a week in advance as this will give you more time to spend on other areas of your marketing or business.

How to Get the Most Grip on Social Media Today

  •         Focus on visual content marketing. You can optimize the chances of your content being shared on social media by integrating high quality and relevant images on your posts. Imagery is very important for social media optimization which accounts to 50% in the level of importance according to marketing experts; hashtags for Instagram™ (35%) in that order order.
  •         Find the optimal times for posting. Depending on your target audience or market, you can accomplish the right times for posting by looking at the time zone or the peak hours or times your followers are active on social media. Use the insights tabs on your social media accounts to find out some basic info.  Most online marketers have various strategies to test and work this out and also utilize a number of specialized tools to track and monitor optimal times for posts.
  •         Target engagement first before sales. In order to encourage people to purchase, you must focus on engagement first. You wouldn’t buy from a brand that you haven’t heard of right? In order to increase your sales, target followers first. Word-of-mouth advertising is still the strongest even in social media. Your network of followers would certainly spread the good news if they had an awesome user experience with your brand. Familiarity builds engagement. Make sure that you are visible and relevant without being overwhelming.

Social media today may look complicated and challenging…

But building tribes in the social networks require the human element of socialization. Some marketers fail because they focus on generating sales first before building brand relationships with customers. In order to be successful in the social media ecosystem, you need to be able to create content that is share-worthy over the social media sphere.

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