Attracting new customers to your business is very crucial to your success. But, for many businesses, it seems to be one of the hardest things to do. Whether you are a retailer, B2B (Business to Business) supplier or in the service industry lead generation should be a top priority of any business and marketing plan.

However, if you don’t know what you are doing, lead generation can cost a business big time. To set up a successful lead generation funnel it takes time, can bit a bit hit and miss in the beginning and requires a lot of tweaking and monitoring before you start to hear it crack, but once done and with continued monitoring, nurturing and tweaking can generate hundreds of leads per month.


lead generation for business

Lead Generation – Why Does It Work?


In marketing, a lead generation funnel refers to the journey or qualifying process where potential leads first become aware of your products and/or services, make an inquiry, which may or may not be marked as ‘qualified’.
A list of qualified potential customers is considered a priceless asset for any business. If done right, a lead generation funnel can be inexpensive to build but can also work great for nearly any kind of business, including what some consider to be “dull” B2B companies.

The buying cycle is something that will affect your lead generation attempts. It’s important to optimize your campaigns around this cycle to ensure you get good qualified leads.

generating leads for business

Tips that you might want to include in your funnel


  • Consumer reviews are a great way to generate more leads. Use these reviews to show the positive ratings of your products along with customer testimonials.
  • Some leads may just not be quite right for the type of campaign you are working on. Picking out the best leads will always lead to the best chance of success.
  • Don’t overindulge in keywords, choose only the best to use.
  • Find lead groups for your online business. You can exchange contact information with businesses in other places and share leads which are not in your area. Accordingly, this will help you learn things from the outside of your comfort zone.
  • Subscription is also a great way to help generate more leads. It ensures that your readers will be reminded to visit your blog and share your content. Blogging can be very effective to attract new leads.
  • Check every page on your website and analyze if it is a clear call to action. Be clear in your wordings and don’t clutter on pages to avoid confusion.
  • Find out how your existing clientele discovered you. Use Google™ Analytic to figure out which page(s) they originally came from. Did they come from a social media site? Did they come from a forum? No matter the direction, it might also be a great area to locate potential customers.
  • Make sure visitors know where to go when they get onto your page. Begin by taking an objective look at every web and landing page. You have to be sure that the next logical step is clear. If ever there is a case where it is not, keep experimenting, or adjusting, or repairing, until it becomes successful.
  • Your website should be inviting. It should contain quality pieces of information and interesting to visitors; providing solutions to their problems. This apparently can get you leads. Be sure your content is error-free and factually correct.
  • Monitor and make sure to establish traffic to the page; that is an excellent lead generator. You should focus on bringing traffic to the page for gathering just as you create a campaign to get traffic to your product site.
  • You must test and focus on the results when practicing lead generation. It can help you reach a brand-new area while keeping risks low. Make sure that you constantly have new techniques without worrying about additional expenses especially for major errors. Testing helps you realize the dos and don’ts for a sure success and fewer mistakes.
  • It is important to keep a sure lead. Anyone who initiates contact with you would want to be reached the soonest. You should follow up on every one of your leads promptly.
  • Find people in your field and exchange links. An example would be a venue owner who is looking to swap links with a party planner. It could be a start of a good relationship and eventually turn into a good business.
  • Farming is also a great tool to get consistent leads. But, just make sure to get leads that have a genuine interest in your product, or else, it will just be a waste of time on both parties.
  • In marketing, nothing gets you leads quicker than having a business that offers something beneficial. You will not make a profit if you are selling dreams. Sell a great product or service that best benefits your clients.
  • Pay per click is still one of the most effective to generate leads. You can sign people up right on your site. Make sure you create very good and quality ads for it and you are targeting the right people.

SEO could take some time bringing traffic to your site or page. Pay-per-click can also cost you to compete for audience. Using quality lead suppliers can help get you off to a good start. In this article, you have read some simple advice that can possibly help you generate leads. Start now, and reap rewards in no time.