Structured Data is a tool that helps your website to be recognized by search engines. Now, Schema is a type of structured data markup. It is apparently a data that you incorporate into your website to make it much easier for search engines to discover your contents and pages.

You may take Schema as your book highlighter that you’d use to highlight notes when something is important. Now, Google, being a search engine, would recognize these highlighted notes, or your website, which would then increase your website’s ranks when something related to your content is being searched.

Schema can be separated into two sectors and one of which is JSON. Accordingly, JSON stands for JavaScript Object Notation. And it largely focuses on the general aspect of your website.

Essentially, it’s a type of data that creates the pathway with strict rules and implementations for communicating the contents of the website.

Aside from the fact that your competitors do it, hiring an SEO service can certainly provide significant benefits to your page and website.

With an SEO service or consultant, your website and page will be guided accordingly. The aspects that are normally taken care of include contents, structure, appearance, and the codes of your website. And when all of these aspects are very well attended to, your website and business can reach an exponential growth.

If you would like to receive a quote for search engine optimization, web design, social media, or complete marketing package, get in touch with us today

There are a lot of ways that you could do to get your page to rank in Google. But the most important things you need to do is to analyze the algorithms of Google and, of course, create quality contents.

You can keep your page at number 1 on Google by doing the same things that you did to get there in the first place. But, you should not forget to change your strategies every now and then that will align with the algorithms of Google. This is because Google has stated that they change their algorithms almost every day.

In the industry, the average cost to hire a social media manager ranges from $3000 to $10000 per month.

There are quite a lot of factors to be considered when budgeting for Google AdWords. In fact, you would need to consider the industry you are working on, the cost-per-click for the keywords you’ll use, and the success rate you are likely to target.

But, any beginner is highly recommended to have a budget of at least $1000 per month.

Lead Generation is basically the process of converting and transforming strangers and prospects that may have expressed interest in your products and services into a genuine client or customer. Accordingly, the process of conversion may include the use of several tools and platforms.

It all depends on how you do it, where you do it, and what you use to do it. In fact, each platform that allows audience targeting has specific parameters and requirements for you to abide so you or your ad won’t get penalized.

The PPC or Pay-Per-Click is actually an internet business and marketing model to generate an audience and drive traffic.

The overall process is very simple. The advertiser would approach a publisher, usually google adwords, website owner or a blogger, to post the advertiser’s ads on the publisher’s website and content. And for every click from that specific page or content, the advertiser would pay an agreed amount to the publisher.

Social Media has become a very powerful tool for businesses in the recent times. This is because 2.2 billion people in the world are registered users of different social media platforms.
So, when your business is on social media, it will be much easier for you and your business to reach an audience and prospects. Moreover, you can effectively establish ties and connections with them on a much more personal level.

In essence, digital marketing is a marketing strategy that uses mainly the internet along with other digital mediums such as smartphones and laptops.

A Social Media Management Company is the people that you hire to manage your business on different social media platforms. Also, they offer several services that could help your business grow by means of utilizing different social media channels.

Yes, Facebook Ads do work. However, just like any advertising companies, you have to ensure that you are implementing your strategies according to their metrics and standards.
In essence, Facebook is a very effective tool that can help your business. As a matter of fact, they have some of the most highly targeted, lowest cost per click advertising available on the internet today.

You can see and experience different results with Facebook Ads as it works differently for each industry and nice. Some may experience tremendous success and some won’t but it will all depend on your strategy and techniques. Hence, it may take you a lot of trial and error.

It is quite improper to compare Facebook Ads and Google Ads because they work very different from each other. And the main difference between the two is on how these platforms target an audience.
With Google, the platform targets an audience basing largely on the things they type on the search bar. As for Facebook Ads, it targets mainly the people who have the same interests as your ads and contents would have.

Since Facebook is offering numerous types and kinds of Facebook Ad, it will be based mainly on your personal preference and on the things that you think would fit for your business.

Nevertheless, I would say that you focus primarily on driving traffic by using the lowest cost per link click. In terms of engagement with your target audience, you may utilize different options like page likes, post engagements, and event responses.

You can also boost your post which is also a great way to reach a far bigger audience than the usual.

Your budget for digital advertising will depend on several factors. And this may fall into the bigger question of “what is your marketing budget?”

You may get the most appropriate answers in my post about Setting Your Facebook Ads Budget as I talk about this subject a little more detailed in the content.

This is also another type of question that you alone can give the most appropriate answers. Even so, you must continue to run your ads on Facebook as long as keeps on working its wonders. In fact, I have clients of my own who run their Facebook Ads for months which up until today are still performing great.